For my packaging graphics class — redesign of a children’s product (toy, candy, food, etc.)
Because I had some laying around the house, I went with Sweethearts conversation hearts.
<–frankly, I’m not fond of this design. Their old one was better. …though I suppose, at least they don’t sparkle.
The first redesign turned out great.
The second…not so much. Oh well. The part that is most frustrating about it is that I fought with the darn thing ALL day. But the position is off, there isn’t enough contrast, and seriously in comparison to the other one, the design is pretty darn static, anyway. *sigh*
Stupid design.
Edit — So, everyone really seemed to LIKE the second one…even though I was less than thrilled with it. SOOOO, I suppose that means I’ll have to find an actual reference photo and do it right….*sigh*
ALSO, more than one person felt that the first design was ‘too pink’…I personally feel, Valentine’s Day –> pink, and the original packaging is pretty pink…and that the image didn’t have enough differentiation from the background and tended to blend in — a problem on something with small packaging. So, I tried some variations in color and value (I think I rather like the gold):
<– click to enlarge
Next — more work on version two…like actually using reference photos!
*update* Sketch for the new drawing. Hoping it comes out better…used a photo reference and everything…unfortunately, my model couldn’t quite grasp the ‘imagine you are reaching up for something’ idea and I had to improvise a bit. We’ll see how the finished product comes out:
I think, far superior to the original:
